Lesson 02: Fundamentals
- How to calculate the Value of a New Dental Patient
- Difference between Dental Marketing vs Sales and Features vs Benefits
- Why you should Raise your Prices
- The 4 most important skills in dentistry
- The 4 different types of patients
Lesson 03 - Personal Branding
- The difference between your Office Mission and Vision Statement
- Fundamentals of Personal Branding for Dentists
- How to write your Personal Elevator Pitch
- Personal Branding Secrets
- Be the Expert for your dental patients
Lesson 04 - About Marketing
- Why and how dentists should do Video Marketing
- Tips on how to handle media and press
- How to stimulate referrals
- Patient Referral Script Step-by-Step
Lesson 05 - About the Sales Process
- 5 reasons patients don't buy your treatments
- 5 mistakes dentists make when they try to sell treatments
- A simple idea on how to handle objections
- 3 reasons why patients buy your treatments
- Start closing, don't sell your treatments
- Steps to improve your Sales Process